SecularDesign x UpCircle Beauty

Beauty from the circular economy

MaallinenDesign's heart beats for gentleness, naturalness and sustainable choices. That's why I'm especially excited to introduce a new collaboration that brings these values to the world of skincare: UpCircle Beauty is now part of MaallinenDesign's range.

What is UpCircle Beauty?

UpCircle Beauty is a British natural cosmetics brand that does things differently (and better). At its core is the circular economy, which is the use of raw materials in new ways that reduce waste while also being good for your skin.

Consider coffee grounds, which would otherwise end up as bio-waste after use. UpCircle collects them from cafes and reuses them in effective skin-brightening scrubs. Or fruit peels and seeds, flower petals and other nutritious but often discarded ingredients that are given a new life in skincare.

Why did I choose UpCircle for SecularDesign?

Earthly Design is not just about craftsmanship - it's about living a life of values. I want to offer products that support holistic well-being with gentleness and responsibility. UpCircle Beauty represents exactly this:

• Sustainable production and recycled materials
• Natural, vegan and cruelty-free products
• Effective yet gentle skin care
• Packaging that can be recycled or refilled

UpCircle is not just about skincare, it's also a small everyday act that you can do to help build a more sustainable world.

Welcome to visit

UpCircle products are now available in the online store. Maybe you'll find a new favorite for your everyday care moments.